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Marketing IRL is all about the listener and their job in real life (IRL). If you're a marketer, agency worker, small business owner, or another type of marketing enthusiast, this is the podcast for you.

Produced by the Plaid Swan team in the heart of Iowa, we aim to take big, sometimes complicated marketing topics and present them in a way so you can immediately apply the information to your job or company.

We want to hear from you! Are there any topics you've been wanting to learn more about but don't know where to start? Can't find the time to learn? Don't have the budget to attend classes? We're here to help! Send your ideas or questions to kassie@plaidswan.com.

Feb 21, 2019

In this episode, Kassie discusses target markets and target audiences as well as the differences between the two. 

Please subscribe, rate and review our podcast if you love it as much as we do.


Feb 11, 2019

In this episode, Kassie sits down with Ashley Levitt, the Events and Social Media Marketing Manager at the Corridor Business Journal to discuss Corporate Event Planning.

Please subscribe, rate and review our podcast if you love it as much as we do.