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Marketing IRL is all about the listener and their job in real life (IRL). If you're a marketer, agency worker, small business owner, or another type of marketing enthusiast, this is the podcast for you.

Produced by the Plaid Swan team in the heart of Iowa, we aim to take big, sometimes complicated marketing topics and present them in a way so you can immediately apply the information to your job or company.

We want to hear from you! Are there any topics you've been wanting to learn more about but don't know where to start? Can't find the time to learn? Don't have the budget to attend classes? We're here to help! Send your ideas or questions to kassie@plaidswan.com.

Jan 15, 2019

In this episode, Kassie and Emily turn to Plaid Swan's media buyer, Vicki Dirksen, to get her perspective on radio buying.


Jan 15, 2019

In Part 1 of this two-part series, Julie Hein and Steve Kane from KZIA sit down with Kassie and Emily to discuss a station's perspective on the radio buying process. In Part 2, Media Buyer Vicki Dirksen of Plaid Swan will discuss the purchasing side. 


Jan 7, 2019

Welcome to Plaid Swan's podcast, Marketing IRL, the podcast that takes big, sometimes complicated marketing topics and presents them in a way so you can immediately apply the information to your job or company.

This first episode isn't about marketing, but it is about the voices behind the podcast: Kassie and Emily. We...