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Marketing IRL is all about the listener and their job in real life (IRL). If you're a marketer, agency worker, small business owner, or another type of marketing enthusiast, this is the podcast for you.

Produced by the Plaid Swan team in the heart of Iowa, we aim to take big, sometimes complicated marketing topics and present them in a way so you can immediately apply the information to your job or company.

We want to hear from you! Are there any topics you've been wanting to learn more about but don't know where to start? Can't find the time to learn? Don't have the budget to attend classes? We're here to help! Send your ideas or questions to kassie@plaidswan.com.

Jul 10, 2019

In this episode, Kassie and Sara discuss the back and forth frustrations surrounding Nike's "Betsy Ross" shoe, the Air Max 1 Quick Strikes. They also discuss the drama surrounding the live-action Little Mermaid production featuring Halle Bailey as Ariel. 


Jul 2, 2019

In this episode, Kassie and Betsy discuss personal branding cautions and a few cases where corporations have responded to diversity accusations. 


Jun 17, 2019

In this episode, Kassie and Betsy discuss the fun ways that Jenna Fischer has contributed to good PR as well as Sarah Huckabee Sanders' announcement that she's leaving the White House.

As always, please rate, review and subscribe! 


May 20, 2019

In this episode, Kassie and Vicki discuss the marketing phenomenon that is Game of Thrones, the James Charles/Tati Westbrook debacle, and some new privacy features that Facebook and Google are rolling out in the near future. 

As always, please rate, review and subscribe! 


May 9, 2019

In this episode, Kassie and Betsy discuss potential PR stances on current events, including the Royal Cheating Scandal (2019 edition), Lori Laughlin and Felicity Huffman's below average decision-making skills, and severe flooding that took over a city in Iowa in just minutes. 

Please rate, review and subscribe!