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Marketing IRL is all about the listener and their job in real life (IRL). If you're a marketer, agency worker, small business owner, or another type of marketing enthusiast, this is the podcast for you.

Produced by the Plaid Swan team in the heart of Iowa, we aim to take big, sometimes complicated marketing topics and present them in a way so you can immediately apply the information to your job or company.

We want to hear from you! Are there any topics you've been wanting to learn more about but don't know where to start? Can't find the time to learn? Don't have the budget to attend classes? We're here to help! Send your ideas or questions to kassie@plaidswan.com.

Apr 15, 2019

In this episode, Kassie sits down with Amanda Wymore, the Social Media Engagement Coordinator at Plaid Swan to discuss the differences between Social Ads and Social Posts, and when to use each.

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Feb 21, 2019

In this episode, Kassie discusses target markets and target audiences as well as the differences between the two. 

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Feb 11, 2019

In this episode, Kassie sits down with Ashley Levitt, the Events and Social Media Marketing Manager at the Corridor Business Journal to discuss Corporate Event Planning.

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Jan 15, 2019

In this episode, Kassie and Emily turn to Plaid Swan's media buyer, Vicki Dirksen, to get her perspective on radio buying.


Jan 15, 2019

In Part 1 of this two-part series, Julie Hein and Steve Kane from KZIA sit down with Kassie and Emily to discuss a station's perspective on the radio buying process. In Part 2, Media Buyer Vicki Dirksen of Plaid Swan will discuss the purchasing side.